UPM BioVerno diesel receives the Finnish Key Flag Symbol

UPM BioVerno, UPM's renewable wood-based diesel, has been granted the Finnish Key Flag Symbol. The Key Flag Symbol can be granted to products that are manufactured in Finland and have a domestic origin degree of over 50%.

UPM BioVerno diesel is produced only in Lappeenranta, Finland. The renewable diesel reduces greenhouse gas emissions compared to fossil diesel produced from imported crude oil. UPM BioVerno is a high-quality fuel that has been proven to suit all diesel engines as well as traditional diesel fuel.

UPM BioVerno's degree of domestic origin (i.e. percentage of Finnish expenses in the total cost price) is well over 50%—for example, most of the raw material used in the production is Finnish crude tall oil that UPM gets from its pulp mills as a residue.
'As the operating environment becomes more and more international and the selection of goods grows, the origin of products and services becomes increasingly important for consumers. Finnish consumers appreciate domestic origin, reliability, quality, sustainability and safety,' says Sari Mannonen, sales & marketing director at UPM Biofuels.

'The importance of domestic origin has increased among consumers last year and as many as 94% say that the Key Flag Symbol has a strong or fairly strong impact on their purchase decision,' adds Reetta Mentu, brand manager of the Finnish Key Flag Symbol.

UPM BioVerno will be available within the next few months as the bio component of regular diesel fuel in the Finnish service station chains St1 and ABC.

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