Biofuels International magazine: the only audited industry publication

Leading global publication Biofuels International magazine has just boosted its market position by becoming the only one in the biofuels sector to be independently audited.

The magazine has just gone through an independent audit of its circulation with BPA, the global industry resource for verified audience data and media knowledge.

This proves that 10 times a year the magazine is sent out to over 3,000 named individuals in the biofuels industry. These include biodiesel, bioethanol and biomass producers, biofuels suppliers, oil and chemical companies, Government departments, banks, terminal operators, traders, financial institutions and trade associations.

Just under 40% of the copies are distributed to Europe, another 40% to the US and the remaining magazines are distributed to key market players in Asia, South America and the rest of the world.

Over and above these 3,000 copies the magazine is also distributed at key leading industry events throughout the year, making the readership figures much higher than this.

Biofuels International magazine now stands out as being the only industry publication with the ability to prove its circulation figures. This provides a guarantee to the publication’s advertisers that the magazine is reaching potential customers.

The magazine is close to reaching its fourth birthday and is an essential resource for biofuel producers around the globe. ‘The magazine is essential reading for leaders in the biofuels industry,’ says Richard Sammons, CEO of Simon Storage.

Hamish Curran, CEO of UK-based biofuel producer TMO Renewables echoes this: ‘Biofuels International is an excellent one-stop shop for keeping up to date on industry news, issues and legislation – it’s always in my briefcase for a transatlantic flight.’

Glenn J. Hansen, BPA president praises Biofuels International for voluntarily opening its records to independent verification and documentation of its data. ‘The audit facilitates and buying and selling of advertising space,’ he explains. ‘A BPA worldwide audit provides advertisers and agencies with assurance that what they choose to invest in does in fact reach the target audience for specific ads. The BPA audit also helps media companies by documenting the quality of the audience.’