VAROPreem launches Preem Redefine HVO100

VAROPreem has introduced its Nordic Swan‑Ecolabelled renewable diesel, Preem Redefine HVO100, to the Norwegian market, marking a significant expansion of its sustainable fuels portfolio beyond Sweden.
The launch on 24 February brings the only Nordic Swan‑certified renewable diesel option to Norway, providing a key low‑carbon alternative for the country’s remaining diesel‑powered vehicles.
Preem Redefine HVO100 is produced at VAROPreem’s manufacturing hub in Gothenburg, Sweden, using responsibly sourced, traceable feedstocks such as residues from paper pulp and food production.
It contains no palm oil, palm‑based residues, or soybean oil, and is designed to meet strict sustainability criteria.
As a chemically similar substitute for conventional diesel, it enables users to reduce fossil CO₂ emissions by at least 90 % compared with traditional diesel without needing to change vehicles, although vehicle manufacturer approval is recommended.
Magnus Heimburg, deputy CEO and EVP for markets and customer relations at VAROPreem, said: “Norway sets an example in electrification, and over time much of the vehicle fleet will indeed become fully electric.
“However, the transition will take time, and renewable blend fuels have an important role to play in further reducing Norway’s emissions. By choosing Preem Redefine HVO100, Norwegian drivers, including in the commercial transport sector, can today transition from fossil to renewable alternatives without changing vehicles.”
Bjørn Olav Strandli, market manager at the Nordic Swan Ecolabel, commented: “Norway, the Nordic region, and the world are facing an urgent need for transformation, at a time when energy supply is under pressure.
"The Nordic Swan‑labelled renewable diesel from VAROPreem offers an important part of the solution. To secure both sufficient energy and the shift to renewable fuels, we must rely on multiple energy carriers. This is significant news for the transport sector and for other buyers seeking an alternative.”