SAFc Registry, Chooose and Alaska Airlines partner to streamline SAF certificate transactions

The SAFc Registry and Chooose have partnered in a first-of-its-kind software integration to streamline sustainable aviation fuel certificate (SAFc) transactions.
The interoperability between the SAFc Registry and Chooose’s environmental attribute management platform improves efficiencies, expands accessibility, and increases transparency in the SAF ecosystem.
Alaska Airlines is the first airline to use the integrated SAFc Registry and Chooose solutions end-to-end, enabling the airline’s customers to track the impact of their environmental attribute purchases.
Despite growing demand, SAF adoption remains constrained by fragmented regulations, supply limitations, and the complexities of tracking environmental attributes.
This collaboration between the SAFc Registry, Chooose, and Alaska sets a new industry benchmark by demonstrating that scalable, trustworthy SAFc transactions are not just possible, but also play a critical role in the aviation industry’s net-zero emissions trajectory.
“Chooose is committed to building an open SAF ecosystem — in part by integrating with leading registries like SAFc to drive greater transparency and simpler workflows for our partners and their customers,” said Joseph Beaudin, CEO at Chooose. “This integration provides the infrastructure to connect key stakeholders across the value chain. Alaska Airlines — a frontrunner in SAF adoption — embracing this integration is demonstrative of their leadership in the industry as well as the role interoperability plays in airline SAF programmes.”
The SAFc Registry was launched in 2023 by RMI, the Environmental Defense Fund, Sustainable Aviation Buyers Alliance (SABA), and Energy Web, to create consistency, transparency and auditability of the environmental attributes of SAF.
The interoperability between the SAFc Registry and Chooose will address key barriers that have slowed engagement on SAF and deliver tangible benefits for stakeholders.
“Scaling the adoption of sustainable aviation fuel certificates requires trust, transparency, and seamless transactions across the value chain,” said Bryan Fisher, managing director at RMI. “This integration with Chooose represents a major step forward in ensuring that SAF environmental attributes are transferred, verified, and retired with integrity.
“By making these transactions more efficient and accessible, we are laying the foundation for broader industry adoption and helping accelerate the market for sustainable aviation fuel.”