NBB promotes biodiesel with a multi-million dollar outreach

In its largest effort yet to raise awareness of biodiesel, the National Biodiesel Board is launching a multi-million dollar campaign to highlight to its economic, environmental and national security advantages.

The national outreach includes a television advert, which features a school bus and the tag line: 'Biodiesel. America's Advanced Biofuel'. Also part of the awareness investment is radio advertising and a new website.

'The public generally doesn't know that there is an advanced biofuel here now,' says Joe Jobe, CEO of the National Biodiesel Board.

He continues: 'This is not some pipedream. Biodiesel today is fuelling long-haul trucks from Florida to California, municipal buses in Texas, Ford pickups in Detroit and Volkswagens in New York.'