NASCAR calls halt to ‘Get Bioethanol’ advertising

NASCAR has announced it was abandoning its biofuel branding.
The American motor racing body will no longer require teams in its National Series to display the American Ethanol Get Bioethanol advertising on its vehicles.
NASCAR's relationship with biofuels dates back to 2011, when it started a partnership with Growth Energy, the leading trade association for bioethanol producers and supporters in the United States.
This partnership introduced Sunoco Green E15, a biofuel blend consisting of 15% ethanol, across NASCAR's three national touring series.
In 2022, Growth Energy announced that the partnership had reduced greenhouse gas emissions by 20% across NASCAR’s three national touring series while also increasing horsepower on the racetrack.
“We’re fortunate to have great partners like Growth Energy and Get Bioethanol who are dedicated to NASCAR and helping us minimise our impact on the environment,” said Michelle Byron, vice-president of partnership marketing, NASCAR, at the time.