‘Green’ grocers not so green
Grocery provider Ocado is an online supermarket that delivers produce to your home in vans powered only by biodiesel.
However the company’s green promise, designed to attract eco-aware customers, has been broken and Ocado’s co-founder Jason Gissing has been forced to confess after one of the firm’s trucks was spotted filling up with conventional diesel at a BP Connect fuel station in Shepherd’s Bush, London, UK.
Gissing admitted: ‘It’s true that in London our vans do use regular diesel.’ He said that Ocado’s west London depot does not have the planning permission required to erect a biodiesel pump.
Gissing defended the firm, explaining that biodiesel is available at the other seven depots located around the UK. This means that just 30 of the 700 vans run off fossil fuel. ‘On a national basis this accounts for less than 2% of our fuel,’ he said.
A statement on the website that once read: ‘Our low-emission vans run on biodiesel, which we introduced a few years ago when studies proved that it was one of the most efficient fuels available’ has now been altered to inform customers vans circling the London area use diesel and not biodiesel.
However the company’s green promise, designed to attract eco-aware customers, has been broken and Ocado’s co-founder Jason Gissing has been forced to confess after one of the firm’s trucks was spotted filling up with conventional diesel at a BP Connect fuel station in Shepherd’s Bush, London, UK.
Gissing admitted: ‘It’s true that in London our vans do use regular diesel.’ He said that Ocado’s west London depot does not have the planning permission required to erect a biodiesel pump.
Gissing defended the firm, explaining that biodiesel is available at the other seven depots located around the UK. This means that just 30 of the 700 vans run off fossil fuel. ‘On a national basis this accounts for less than 2% of our fuel,’ he said.
A statement on the website that once read: ‘Our low-emission vans run on biodiesel, which we introduced a few years ago when studies proved that it was one of the most efficient fuels available’ has now been altered to inform customers vans circling the London area use diesel and not biodiesel.
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