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E10 campaign launched in the UK, backed by Vivergo

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 A campaign calling on the UK government to support the introduction of E10 blended petrol has been launched.

The #BE10%Good campaign is being heavily backed by the UK’s bioethanol industry. According to a statement, it will run across PR, digital and social media channels. It is lobbying for the Government to introduce E10 in the UK to tackle transport emissions.

“It aims to raise awareness amongst the public and key influencers of the benefits that the greener would bring,” states the announcement launching the campaign.

The launch saw the campaign release the first in a series of videos aiming to build support and interest.

In May, MPs from across the British political spectrum wrote to government ministers calling for action on E10. At present, the UK only has a 5% (E5) ethanol blend. Late last year, Hull based Vivergo Fuels, one of Europe’s largest bioethanol producers, closed for four months. The company cited Government delays on E10 as one of the reasons behind the closure.

Reopening in May, Vivergo again stressed there was an urgent need government action on the uncertainty surrounding E10.

Discussing the new campaign, Vivergo’s managing director Mark Chesworth said: “The BE10%GOOD campaign focuses on addressing a big issue with a simple solution.

“If we could improve vehicle emissions without changing anything we do in our daily lives, surely that would be a good thing. This campaign makes it easy for everyone to be 10% good and I’d urge anyone who agrees to use our easy website to ask their MP for support.”  

A major part of the campaign is encouraging members of the public to show their support by sending a letter or tweet via the BE10%Good website to their local MP, calling on them to lobby Government for change.