Shell Aviation, Accenture and AMEX GBT announce the evolution of Avelia

Shell Aviation, Accenture and American Express Global Business Travel have announced that Avelia is in the process of evolving to an industry solution with independent data hosting and a multi-supplier model helping users access the greenhouse gas (GHG) benefits of SAF from multiple SAF suppliers, including Shell.
Avelia’s evolution aims to better meet customer needs, accelerate SAF adoption, and provide companies with a clear, scalable pathway to credible business travel life cycle GHG emissions reductions* from aviation.
This comes at a critical time for the aviation sector. SAF is widely recognised as the most viable solution for reducing the life cycle GHG emissions of aviation today, with the potential to reduce life cycle GHG emissions by up to 80% compared to conventional jet fuel when used neat.1 However, according to IATA, in 2025, SAF production is expected to reach only 2.1 million tonnes or 0.7% of total jet fuel production.
Avelia has established itself as the leading blockchain-powered book and claim solution with the aim of scaling SAF, reducing the life cycle GHG emissions* of aviation and enabling greater participation in the sector’s decarbonisation efforts. Launched in 2022, Avelia helps companies to access the GHG benefits of SAF without being constrained by its physical availability at specific locations.
As of 31 March 2025, more than 57 corporations and airlines had joined Avelia4 and over 900 retirements had been executed. This contributed to the injection of over 33 million gallons of SAF into the existing global fuel network at 17 airport injection points around the world,5 resulting in over 300,000 tonnes of CO2e6 abated7, the equivalent of over 530,000 passengers flying from London to New York.8