NASCAR names POET its official bioethanol partner

NASCAR has announced a landmark partnership with POET, the world’s largest producer of biofuels, naming the company as its official bioethanol partner.

Under the agreement, NASCAR will become the first major motorsport series to use zero-carbon bioethanol in combination with its existing fuel partner, Sunoco.

Starting this season, POET will sponsor the “POET Restart Zone” at all NASCAR-owned tracks, placing the brand at one of the most intense and action-packed moments of each race.

In addition, POET branding will feature on all NASCAR fuel cans alongside long-standing official fuel partner Sunoco, further integrating bioethanol into the sport’s competitive fabric.

“The partnership with POET reflects our commitment to using our platform as a real-world proving ground for innovation,” said Eric Nyquist, Chief Impact Officer at NASCAR.
“As the world’s largest biofuel producer, POET’s industry-leading technology will bring zero-carbon bioethanol to our Sunoco race fuel blend, enhancing performance both on and off the track.”

“Bioethanol is redefining what’s possible in racing by delivering high octane and maximum performance under the most demanding driving conditions — now with zero carbon intensity,” said Jeff Broin, Founder and CEO of POET.
“From the field to the finish line, bioethanol is the cleanest-burning liquid fuel on the market, offering the same benefits to everyday consumers at the pump. Zero-carbon bioethanol truly changes the game, and POET is proud to power a new era of high-intensity, low-carbon racing with NASCAR.”