BBGA is first European national association to join SAF advocacy initiative

The British Business General Aviation Association (BBGA) will be the first European national business aviation association to join the industry’s international, multimedia advocacy campaign, CLIMBING. FAST., launched in 2023.
This campaign aims to showcase the societal benefits of business aviation including sustainability innovations.
CLIMBING. FAST. celebrates how business aviation is supporting economic growth, how it connects communities and drives innovation.
“We are excited to come on board with our own UK CLIMBING. FAST. website to signpost our policymakers, regulators, government, media and public to a single point. Here, we will share news, resources, facts and data. CLIMBINGFAST.co.uk. for the UK is also a natural home to our ‘Did You Know’ campaign,” said Lindsey Oliver, managing director of BBGA.
“‘Did you Know’ and hashtag BizavEnables is our narrative. Our response to negative perceptions and antagonists.
“In our campaign, we highlight the positive contributions of business aviation with short videos filmed with our members, shared on Instagram, LinkedIn, TikTok and YouTube. We highlight sustainability efforts, job creation, and essential services like air ambulances, the vital role on-demand aviation plays connecting otherwise unserved city pairs, supporting critical operations. CLIMBING. FAST. in the UK can share all these stories.”
The International Business Aviation Council (IBAC) is a key partner in CLIMBING. FAST.
Kurt Edwards, director general of IBAC, added: “CLIMBING. FAST. is a valuable tool to enhance BBGA’s outstanding efforts.
“Further, IBAC looks forward to collaborating with other member associations to support CLIMBING. FAST., showcasing the industry's economic and societal contributions and our sustainability progress.”