The company formally known as, Petroleum Marketers and Convenience Stores of Iowa (PMCI) has launched a new brand, name and logo. The association is now known as, FUELIowa.
The state wide association represents fuel distributors, cooperatives, convenience and grocery stores, refiners, biofuel producers and other industry firms.
President and CEO of FUELIowa, Dawn Carlson said, “For more than 80 years, we’ve been a strong voice and resource for Iowa’s fuel industry. Now our new brand, name, and logo truly exemplify what our members do every day to support local consumers and fuel Iowa’s economy.”
Carloson continued, “Our members are at the forefront of providing quality and innovative fuel choices in small towns and major cities throughout the state. As a result, Iowans have easy access to the best gasoline, diesel, propane, ethanol, biodiesel and other liquid fuels available.”
FUELIowa revealed its new branding and logo internally at the association’s recent 82nd Annual Meeting, which had over 100 attendees.