Sarah Wilkin

CEO, Fly Green Alliance
Sarah Wilkin is founder & CEO of FGA, a grantee in 2018 when herself and Professor Shiju Raveendran at University of Amsterdam, chemical engineer and catalyst specialist, gained a sustainable travel grant to work on the R&D of sustainable aviation fuel (SAF) which was a milestone for SAF awareness, being the first time the tech had been given attention outside of the aviation industry. Previously she worked in digital, advertising and market research before switching careers in 2018, and brought this knowledge to sustainable aviation developments to push innovation and carbon reduction in the area as well as bring a new perspective. Sarah went on to introduce and pioneer the concept of turning SAF into a credit/unit in 2019 for access for and cost sharing with the business travel sector, gaining approval from global certification body Gold Standard. She also supported Amex Global Business Travel to bring their work to market and this spurred a host of work on the access of SAF for business travellers through a ‘unit/credit’ which has lead to other mechanisms being developed by industry SAF leaders as well as the Book & Claim approach. Sarah is now developing work with the business travel and sports sectors through FGA Futures & FGA Sports to speed up the acceleration of the energy transition in travel through consultancy, education, and development of new businesses models. This year she is a judge for the Business Travel Sustainability Awards and FGA is launching their membership, sponsored by aviation insurers Convex.