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RFA hooks a sponsorship deal with Crappie Masters tournament to promote ethanol

The US ethanol industry trade association Renewable Fuels Association (RFA) will be a co-title sponsor of the Crappie Masters Tournament Trail fishing competition this year with Bass Pro Shops.

The sponsorship comes in an effort to educate boaters, conservation enthusiasts, and consumers about ethanol’s benefits and its use in boats and other marine applications.

Crappie Masters provides a crappie trail that anglers and families can enjoy and compete for prizes.

The sponsorship will focus on ethanol and not the RFA, and includes print and TV advertising, as well as a presentation on an episode of Crappie Masters TV.

Further, it will include a presence at the tournaments, promotionally wrapped vehicles and boats, and a strong online presence and various social media efforts.

Supportive funding from the National Corn Growers Association, as well as a handful of state corn grower organisations, including those from the states of Iowa, Illinois, Missouri, Indiana, and Kentucky.

“There has been a lot of misinformation perpetuated by biofuel opponents surrounding boating and ethanol, but for nearly 30 years, 10% ethanol (E10) has been used in all types of marine engines and the fuel blend is approved for use by all major marine engine manufacturers,” said RFA VP of industry relations Robert White.

“Additionally, with ethanol’s higher octane rating, it gives boaters an extra power boost, while being the lowest-cost, cleanest-burning, biodegradable fuel on the planet,” he added.

Bass Pro Shops Crappie Masters owner and president Brian Sowers said: “This is a huge opportunity to partner with these great organisations. We aim to be the face and voice in the fishing and outdoor industry, dispelling myths and educating the public regarding the safe use of E10 in outboard engines.

“We believe renewable fuels provide fewer emissions, cleaner air, cleaner environment, cleaner water, and healthier fisheries that future generations can enjoy. Ethanol and renewable fuels reduce our dependence on foreign oil, support American farmers, and make a stronger America.”

The Bass Pro Shop Crappie Masters is a fishing tournament trail that aims to provide crappie fishers of all ages an enjoyable competitive experience and to promote, enhance, and preserve US outdoor heritage and crappie fishing.





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